In Episode 117 of the Cents of Things podcast, Jeff Kikel and Ron Lang take a no-BS look at what’s really happening beneath the surface of the U.S. economy. ⚠️ Credit card spending is still strong—but defaults are quietly rising 🏠 The housing market remains frozen, with sellers refusing to budge 💼 CEO confidence is shifting, and job growth is slowing 📉 Nvidia delivers great earnings—but are AI stocks starting to overheat? Plus: 🥴 A $147M rebranding disaster at Cracker Barrel 📉 Travel, entertainment, and home improvement all see surprising drops 📊 Why historical data proves time in the market still beats timing it ⏱️ Timestamps: 00:00 – Intro & What’s Coming This Episode 01:30 – This Week in History: Mona Lisa theft, Oldsmobile, Bambi & more 03:30 – Netscape vs. Microsoft: The first browser war 05:00 – Cities with the highest DUIs (and surprising lows like Chicago!) 06:30 – Housing markets with the steepest price cuts 08:00 – Travel, gas, and entertainment spending sharply down 09:00 – Chart of the week: Investing at the top still pays off 10:30 – Cracker Barrel’s $147M rebrand disaster 13:00 – What brands don’t understand about loyal customers 14:30 – TayTay, Travis Kelce & stock prediction markets (no, really) 15:30 – Chinese investors using credit cards to buy stocks 16:00 – Powell speaks → Dow hits record high 17:00 – Nvidia earnings vs. valuation reality check 18:00 – AI investing vs. dotcom parallels 19:00 – CEO confidence ticks up—but spending slows 20:00 – Housing outlook still bleak despite wishful thinking 21:00 – Why homeowners won’t accept lower prices 22:00 – Tech hiring slowdown and market caution
TRANSCRIPT
Intro & What’s Coming This Episode
Hello everybody. Welcome to the sense of
things with Ron and Jeff here. Another
week of fun frolicking and little bit of
economics and so in the stock market
just for the fun of it. Today on today’s
show, Ron and I got some similar things
that we’re going to talk about. We’re
going to discuss a little bit about
credit card spending. We’re going to
talk about consumer spending. In
addition to that, the jobs market. We’ll
have a little bit of a coverage on the
the Fed and what we saw last week, a
little bit of Nvidia earnings today, and
a couple of current events. So stay
tuned and we’ll be right back on in just
one second.
[Music]
Hey everybody, welcome to the show. Ron,
how are you my friend?
Good. I’m having fun. You’re probably
frolicking. I don’t know. But uh I can’t
believe I’m going to say this, but
Monday is September 1st.
It is freaking crazy. We’re rolling into
the last the last third of the year at
this point. And I I feel like I’ve not
accomplished anything as that I had
planned to so far. And based on let’s
just say seven months, it feels like
we’re in year six of the Trump
presidency.
Yes, we’ve moved at that pace. That’s
This Week in History: Mona Lisa theft, Oldsmobile, Bambi & more
for sure.
Yep. Yep. All right. Where would you
like to start?
Why don’t we kick off with you? You got
some fun stuff to talk about and then
I’ll follow in behind you.
All right. I’m going to try to do this
every now and then, but this past week
in history, 1897, Omobile first
manufactured in the old motor vehicle in
Lancing. I didn’t know this. I never
knew it was stolen, but the Mona Lisa
was stolen until 1911 in regard. And I
always thought about this with the art
thieves. Where are they going to sell
this stuff? They’re not.
They can’t sell.
It’s only one of them.
You’re not going to fence fine art.
Yeah.
Just ridiculous. All right.
The funny part is that there’s that one
museum in Boston, the Isabella Stewart
Gardner Museum in Boston, and there was
three paintings that were stolen out of
there, and they were very famous
paintings and stuff like that. What do
you do with them? So, some weird rich
guy has got these in a vault someplace
that only he can look at. It just I
don’t get it.
No, it’s ridiculous. Yeah.
And ju just in case you like Bambi.
Bambi was released in 1942.
I like Bambi. Bambi was cool, man. Bambi
and Dumbo, my two favorite.
Hawaii became the 50th US state.
Okay.
Crazy is released by Paty Klein, which
was written by Willie Nelson. A lot of
I did not know Willie wrote it. That’s
Oh, you didn’t know that?
No, I didn’t know Willie wrote it. That
was back in the day when he was wearing
I think that was his first famous song
he wrote.
Dirty Dancing was released in theaters.
All the ladies like
Nice. I thought it was actually earlier
than that, but yeah.
And it’s hard to believe it’s only 29
years that the first commercial commerce
type browser was released
and doesn’t even exist.
Well, 3.0. was released before that, but
3 was like their major overhaul because
it was starting to really gain traction
in 95 and 30 had a lot of the big
features and I think that’s when that’s
when Microsoft went apeshit to kill them
Netscape vs. Microsoft: The first browser war
with their browser.
Yeah. That and gave their browser away
for free or just basically forced
everybody to to use it on the Microsoft.
If I remember, I think Netscape was
charging $80 to $100 for theirs and
Microsoft was free. And obviously the
first couple versions of Microsoft, it
was brutal. It wasn’t even anything
close to Netscape. But people will take
free over something else, even if it
just does a little bit for them.
It just it makes me laugh though with
it’s okay. Everything is everything for
me is the Google organism. I just told
you I switched computers and it’s so
funny with you with a brand new
Microsoft computer. It’s, hey, you could
be using Edge. It runs on the same
technology as Chrome. And I’m like, I
don’t want it. Okay, stop trying to
force it on me.
And a lot of the apps run not only
better on Chrome. Run better meaning
more faster and efficient, but
apparently it’s got other security hooks
or whatever that Microsoft is just
susceptible, the edge is just
susceptible to all the viruses.
Yeah. But yeah, we keep upgrading or
updating all the time. Please stop
updating.
And just in time for the holiday
weekend, we want all the cities that
have the highest DUIs. So, you don’t
know why Omaha has the highest, but I
got to tell you, Chicago the lowest that
I mean, with all the crime they’ve had
there in the last 10 years and
everything going on,
that’s the one crime that isn’t
Cities with the highest DUIs (and surprising lows like Chicago!)
happening in Chicago. There, there you
go.
But you got to figure if you’re living
in the city, that could be
Yeah. If you’re living in the city, you
don’t drive. People drive from outside
the city in. But yeah, very few people
in the city drive. They take the subways
or Ubers or whatever because it’s a
nightmare to drive in.
Yep. And Philadelphia is 66. One of the
lower ones.
And Austin’s 1.34, but Phoenix, I guess
this makes sense because we got bars on
every corner, man. And then it doesn’t
matter what time of the year,
people are drinking and eating here. It
just there is no consumer slowdown here
in the Phoenix area.
Well, in in Austin, I would say there’s
more DUIs from people smoking weed than
than drinking. Yeah. So, they’re the
ones that are driving
really slow.
Oh, good. All right.
This is a few weeks old, but these are
the cities with the highest price cuts
to housing listings. Denver surprised
me. Phoenix is always up there because
whenever they have a hot market, they
always overbuild anyway.
Yeah, they overbuild and then you have
all the Californians coming in and
buying rental real estate and everything
else.
And San Jose doesn’t San Jose doesn’t
surprise me because of the mass exodus
out of California, especially from
Silicon Valley moving here in Texas. So,
people are trying to get the hell out of
there because they know the taxes up
there is some of the worst in the
country next to Connecticut. Absolutely.
Housing markets with the steepest price cuts
And Connecticut prices declining there.
New York, New York, I think that Yeah.
New York, New York, I bet is going to be
up here if they vote in the doofus
that’s that’s winning the race right
now.
I There’s no way that could happen.
Listen, I used to love going in the city
for years when I lived. It was a train
ride in for me. And since COVID or even
a little bit before COVID,
you couldn’t pay me to go there as much.
I miss it, but it’s not worth it.
Yeah. I have no interest in the
slightest of going to New York City.
No. And then this came out a couple
weeks ago. This is week overweek change.
Yeah.
And I thought there were four standouts
to me because
it’s summertime. People love to do work
on their house and they love to travel.
And and here we are.
Airlines consistently down. gas.
Gas prices are down. Why aren’t people
traveling more? Entertainment
summertime. Why aren’t people
entertaining more? And I don’t
understand it. People love to do home
projects, especially during the summer.
Yeah.
This was shocking to me. I can’t tell
you. Look, how many times have we said,
“Hey, this could be a catalyst.” But
yeah.
Yeah. And I mean, you see it and I can
tell you from just booking a trip for my
anniversary again for the fall, man. And
I tell you what, lodging prices have not
come down. I
We’re going to to B Yeah, we’re going to
Boston and just finding we’re we weren’t
staying in Boston, but we’re staying
Travel, gas, and entertainment spending sharply down
there like the night we come in and then
the night we the night before we leave.
And I’m like, man, cheapest hotel that I
can find that wasn’t a disaster area was
like 450 bucks a night. I’m like, you
are insane, guys.
I’ve only I’ve gone up there for
business a few times over the years.
Doesn’t matter. They New York, Boston,
and San Francisco are the three highest
in the country.
Yeah, it is always expensive, but it is
off the chart because we go pretty much
once a year and it is off the charts
expensive.
And you’re not even in the room
twothirds of the time.
No, of course not. Yeah, we are. Cuz we
we’re old, man. We get up early and then
we’re home. We’re back at the hotel by
about four o’clock in the afternoon.
All right. And my last one, I love this.
Of course, good artists create, great
artists steal. So, I wanted to borrow
this chart. Sam Row did this one that
even if you bought at the all-time high.
Yeah.
As long as time is on your side, you’re
Chart of the week: Investing at the top still pays off
still going to make money. So, again,
this kind of goes into I tell clients,
don’t look at your accounts every day or
even once a week sometimes because it’s
not a video game once or twice a month,
but once or twice a quarter you should.
Y,
but you don’t do knee-jerk reactions.
And if you take a look at the last 15
years, every dip was a buy, no matter
where we were.
Yeah. I just It’s timing the market, not
timing the market a lot of cases.
Yep. All right. What do you got?
All right. Let’s get in here real quick.
Some similarities, I will say,
but let me share this as a slideshow
here so we can see the whole thing. All
right. So, this week was a lot of fun
because we got to see the wonderful
brains that run Cracker Barrel just
completely destroy value. Cracker
Barrel, if you haven’t heard the story,
it’s been everywhere. If you haven’t
heard the story, they have decided or
their CEO, their brilliant CEO decided,
you know what, we just need to
completely rebrand brand. That’s why the
company is not doing well. So, we need
to completely reband. So, they decided
to change their logo, take out the old
guy with the girl, and it’s just this
boring logo. We’re going to repaint the
insides, bright colors, and that’s going
to get more people coming in. What they
ended up doing was literally driving
Cracker Barrel’s $147M rebrand disaster
147,000 or $147 million of value away
from the company in one single day. If
you didn’t see this on Facebook, it was
everywhere.
And within about four or five days, they
realized what a stupid mistake they had
made and flip-flopped and caved in going
back to what it was before and
everything else. But it’s funny. It, as
I told Ron, I feel like it’s like
watching an alcoholic not realize that
the problem is them. If you’ve gone to
Cracker Barrel over the last several
years, it is a lot of times
inconsistency in service, food quality
has sucked. And nobody wants to be once
again told what to do. Just make good
food, serve me well, incent your people
to to serve me well, and guess what?
You’ll make lots of money.
I’ll tell you couple of quick things.
Number one, whenever you get a new CEO
or sales are flat to negative,
they always feel like we got to rebrand.
Why? You don’t have to rebrand. No.
Number two,
if they didn’t make an announcement
about the logo and they just rolled it
out,
nobody would have noticed. I think
that’s two. But number three, I’m going
to give you two other quick examples.
It’s remember 40 40 plus years ago, we
did this a couple months ago about bad
business decisions. 30 plus years ago,
KO said, “Oh, you know what? Our sales
are flat. We’re gonna make new Coke.”
How did that work out? And even the CEO
admitted work so well.
Hey, it worked out for us because we got
all this PR. They went back to the old
Coke, the classic Coke for a while, it
was called, and they did well. And the
last thing I did I wanted to bring up
was a couple years ago, they did it as a
stunt to draw attention. Remember IHOP
went to COB like the international house
of burgers and it was a total stunt.
They would all they only did it for a
month and they went back and it wasn’t
because it was like going to be a
legitimate change. They just did it as a
PR stunt.
Of course they did. Yeah. Which this
wasn’t a PR stunt in any way, shape, or
form, but it’s like they just don’t even
understand who their audience is. And
it’s it drives me crazy with some of
these companies that feel like we’ll get
a broader swath of people coming in. I’m
like, if you go to a Cracker Barrel, at
What brands don’t understand about loyal customers
least by me, I don’t know if it is in
other parts of the country, if I go to a
Cracker Barrel on a Sunday, there are
African-American people, white people,
Hispanics, families, individuals, old
guys sitting in the corner drinking
coffee. It is a complete swath of the
entire community. That is not the
problem. The problem is you went from
food that filled a plate to there’s a
lot of white space on that plate. And
it’s like they’re scared to raise prices
just a little bit to compensate for
that. But it’s it’s inconsistency with
food, which it’s been for the last three
to four years.
But Jeff, honestly, I’m not going to
decide to go to a place because of its
logo. I was more poed about them getting
rid of Angela and Uncle Ben.
I know. Same thing. It’s
Who cares? It’s not Ray’s. Godamn it. We
still got to buy the Actually, you know
what? I still have some of the serves
with the Andramim on it because I went
out and bought three of them, but you
know how long syrup lasts.
Yeah, I know. In my house, it lasts a
little bit longer. Okay. What do you
got?
Travis and Tay getting married. Well,
who freaking cares? I don’t care at all.
Everybody’s doing an over under how long
it’s going to last.
I know. speculation around Taylor Swift,
their engagement has become hyped and is
influencing the prediction markets. So,
not just that, but even rippling into
stock discussions and everything else.
So, apparently now
this is that it’s a new audience for the
TayTay, Travis Kelce & stock prediction markets (no, really)
Tay-Tay fans out there that that are
getting involved in the stock side of
things. All right. Irrational Exuberance
Chinese style. You got to show your
screen.
In a twist of irrational exuberance,
Jeff, you got to show your screen.
Oh,
it may catch up. Hang on.
Can you see it?
No.
Weird. Okay, let me get back here. Let
me share one more time. How’s that?
There we go.
Okay.
Rational exuberance.
Rational exuberance. Chinese style. So,
in a twist of irrational exuberance,
Chinese stock market is surging. What
the heck is surging
with small investors using credit cards
to pile it to the Chinese stock market?
Wait till they hit our levels of debt on
credit cards.
There we go. Yeah, they’re just trying
to catch up with us at this point. All
right, the Dow hits a record high for
the first time in 2025 last Friday after
Powell’s speech, which I listened to it
Chinese investors using credit cards to buy stocks
and I’m like, I don’t really hear what
he’s saying. Once again, people hear
what they want to hear or whatever, but
expecting rate cuts going into 2026. So,
the market went crazy and then now
they’ve got something else to worry
about this week. But, we had one heck of
a run there and a big market day up. Uh,
yesterday Nvidia reported earnings and
is AI starting to get a little bit ahead
of itself. Nvidia earnings were great.
Powell speaks → Dow hits record high
They were off the charts better than
they were the previous quarters and the
previous year.
However, we’re starting to see some
sales growth slowing and profit margins
fading and so
you can only grow double digit growth
for so long.
Yeah, I know. And can only be the most
valuable company in the world for a
small period of time. That said,
investor in Nvidia, clients in Nvidia, I
just it’s it’s still the best chip
company that I can see that’s out there.
Look, if you remember, this happened
during the com. What were two of the big
most valuable companies in the late 90s
and the beginning of 2000s? It was Intel
and Cisco. Where what happened to them?
Yeah.
The last 25 years.
Intel, we’re taking a stake in it as a
country for some strange reason. I don’t
know why, but I guess it’s better than
I think that’s because we because that’s
how we’re going to get our money back.
Yeah. because instead of just dumping
money into the chips act and
basically what they did was they
converted a grant or they they converted
Nvidia earnings vs. valuation reality check
a grant of money to equity which has
never been done in history.
It’s f it has been done before because
we invested in GM when it was going
bankrupt. So it it’s been done before.
It’s just
Did we have a stake in it? Yeah, we had
a stake in it and then we ended up
having to we ended up selling that to
the union at that point after they
worked out all the stuff. We ended up
selling it to the union and the union
owns a big stake in GM at that point.
Yeah, it was the big messy ugly thing.
Are we starting to see a little bit more
CEO confidence? Business activity picked
up and accelerated here in August driven
by manufacturing with the strongest
order growth in 18 months offering a
positive counter to slowdown fears.
However,
what we’re seeing though is consumer
spending slowing down partly with what
Ron talked about with credit card debt
and everything else, but we’re seeing
consumer spending slow down and we’re
starting to see the ma the labor market
AI investing vs. dotcom parallels
weaken. So, the Fed better get on the
ball here pretty quick. And this whole
wait and see approach is I think they’re
going to be as always behind the
eightball because they’re driving at 60
miles per hour looking out the back
window. Last but not least, there’s not
going to be any help from the housing
market. We talked about that with Ron.
Housing market optimism for recovery is
pretty overblown. you’re seeing prices
in some of the markets go down, but I’ll
give you an example. Here in Austin,
prices have been static and people are,
it’s funny because I’ve got a lot of
realtor friends and people are
just adamant about I have to get this
price for my house. And I think part of
that is, and I’ve said this all along,
all these people that moved here to
Austin and paid stupid money for houses
from came here from California that are
now having to relocate and they want to
try and get their money back and it’s
just not going to happen.
CEO confidence ticks up—but spending slows
Now, as a matter of fact, I had the
other slide on it about uh price uh
price drops with listings.
Yeah. until mortgage rates are under
six, but in the mid to low fives, which
could take another year. Remember, we
did a one full point cut in Fed rate,
and it did had a little knee-jerk
reaction to the downside with mortgage
rates, but we went right back up to the
high sixes again. I don’t understand it.
I heard that
the the mortgages are more tied to the
the 10 and the 30year Treasury than it
is the Fed rate, which is fine. even all
them have come down and I think that
with the banks and I don’t want to
really give my true opinion. I think
that they don’t want they don’t want the
mortgage rate to go down for a while
because they’re going to lose money even
though it would be a refi boom and it
would help the economy because people
take money out of that and spend it.
Yeah. I look at it is you just an
example here in Austin, you’ve got our
Housing outlook still bleak despite wishful thinking
market went through the freaking roof
from 2020 to 2024 and it’s been flat to
nothing, but we haven’t seen the price
cuts here because we still have people
moving into the area and our inventory,
they’re just not building as much. The
problem is they built a lot,
but like Austin, there’s no property
really to build new stuff. There’s no
new inventory. So, you have to go into
the outer areas like where I live and
they’re just not building as much right
now. They’re building new.
They have a lot of new housing. People
are coming in buying cash. It’s the
people with the existing houses that are
that want to move and but they’re lot
they’re either locked into a sub3 rate
or they can’t get the buyers. There’s a
lot of stuff that’s been on the market
here for a while. It’s been taken up.
So, we’ll have to we’ll have to monitor
and see what happens. Yeah. No, it’s
crazy. I I look at it as we’ve still got
a long way to go and this is definitely
Why homeowners won’t accept lower prices
a bit of a challenge that we’re going to
face, I think, for quite a while. And I
think we’re going to face this. I
honestly, we’ve talked about this ad
nauseium, but I really sense that I
think people have finally gotten to the
end of the of the rope when it comes to
spending at this point and nothing is
really going to help. And then if you
have any kind of further slowdown in the
jobs market, it’s just it’s going to
crack.
It’s a slow trickle right now in the
jobs market. We would have to see some
type of a spike and there has to be a
catalyst for that. I don’t see anything
right now in the short term.
Yeah, I see it from the from the
construction perspective. construction
jobs. If you’re a electrician, a
plumber, anything like that, you can
work as much as you want at this point
because there’s just more work than they
have plumbers and electricians. But
yeah,
other than that, especially in the I
think in the tech space, it’s definitely
Tech hiring slowdown and market caution
going to be a challenge because I’m I
hear my tech recruiters that work in my
office here uh by me and they’re still
recruiting, but it’s not at the pace
that they were doing it, you know, a
year ago
by any.
I know several people, engineers,
pharmaceutical, whatever, they’re having
a very tough time getting a job right
now.
Yeah. Yep. All right, folks. Ron, great
week. look forward to what’s what
happens this week. It’s always fun. But
we’ve also got a holiday coming up. So,
we’ll have a Labor Day coming up this
week. So, everybody enjoy your last days
of summer and we get back to the fall.
And amazingly, the next time we talk to
you, we’re going to be in the month of
September, nine months in and I it this
year has flown so fast. It’s amazing.
Yep. I hear you. All right. Until then,
have a good holiday weekend.
All right, guys. Have a good week and we
will see you back here the very next
time.